Wednesday, June 11, 2008

Bridgeport Markets its Catholic Schools

From the Stamford, CT Times:

It may seem like an impossible task but during the past several months, the Diocese of Bridgeport has been putting extra effort into a marketing campaign designed to increase awareness of the Catholic schools in the diocese.

Billboards that have appeared recently on I-95 in Bridgeport and in various locations in Norwalk showing the faces of smiling children dressed in matching attire and boasting the catch phrase "Affordable Excellence" are part of that marketing campaign.

"Catholic schools have been around a long time, and their tradition is knee-deep, but we needed to get that message out there," said Cathleen Donahue, strategic communications, marketing, developing and enrollment management consultant to the diocese.

... "There isn't a lot of brand equity with Catholic schools," Donahue said. "Folks who know about (Catholic school education) love it, but then there are those who don't know what it's all about, and those are the ones we're reaching out to with this campaign."

Market your Catholic schools?  Maybe in Syracuse and now in Bridgeport, but certainly not in DOR.  We just might get too many students that way.

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