Just a few miles down I-90 the Diocese of Syracuse is showing DOR how to actually promote its Catholic Schools.
Part of the Syracuse Catholic Schools ad campaign relies on that old political stand-by, the lawn sign. The diocese has the signs made up and distribution couldn't be simpler: Parents simply pick them up at school, take them home and plant them in their front yards.
The result: Syracuse Catholic Schools are getting calls from parents interested in registering their kids.
Of course, we really couldn't do anything like that here. We just might get too many kids signing up and then the Bishop's experts would no longer look like experts.